Website Development, Social Media, and Lead Generation through PPC Campaigns for a Home Construction Company in India - GharEka
7 Years of Experience in Industry & Managements
Background :-
Our client GharEka, a home construction company based in India, aimed to increase their online presence, generate quality leads, and boost revenue. The company sought a comprehensive digital marketing strategy encompassing website development, social media engagement, and Pay-Per-Click (PPC) campaigns.
Objectives
– Develop a user-friendly and SEO-optimized website.
– Enhance social media presence and engagement.
– Implement effective PPC campaigns to generate high-quality leads.
Strategy
- Website Development
We designed and developed a responsive, fast-loading website with clear navigation, compelling visuals, and detailed information about the company’s services. The website was optimized for search engines to improve organic traffic.
- Social Media Engagement
A robust social media strategy was implemented, including:
– Regularly scheduled posts highlighting ongoing projects, client testimonials, and industry news.
– Interactive content such as polls, Q&A sessions, and live videos.
– Paid social media campaigns to increase reach and engagement.
- PPC Campaigns
We created targeted PPC campaigns on Google Ads and social media platforms, focusing on:
– Specific keywords related to home construction.
– Geotargeting to reach potential clients in specific regions.
– Ad variations and A/B testing to optimize performance.
Challenges
Challenge 1: Market Competition
The home construction industry in India is highly competitive, making it challenging to stand out and attract attention. We had to continuously refine our strategies to stay ahead of competitors.
Challenge 2: Lead Quality
Generating a high volume of leads was not enough; ensuring the quality of these leads was crucial. We faced the challenge of filtering out non-serious inquiries and focusing on potential clients who were genuinely interested in the company’s services.
Results
- Website Development
– Increased website traffic by 60% within six months.
– Achieved a 35% reduction in bounce rate, indicating improved user experience.
- Social Media Engagement
– Grew social media followers by 50% across all platforms.
– Increased post engagement rates by 45%.
- PPC Campaigns
– Generated over 500 high-quality leads within the first quarter.
– Achieved a conversion rate of 8%, resulting in $150,000 in revenue within six months.
Through a strategic combination of website development, social media engagement, and targeted PPC campaigns, we successfully enhanced the online presence and lead generation capabilities of GharEka. This multi-faceted approach not only increased their revenue but also established a strong digital footprint in a competitive market.
Ready to take your content creation to the next level? Contact us today to learn more about our content creation services and how we can help your brand thrive in the digital world.
Services we offered – We are building their website, social media, and lead management through ppc campaigns.
Get connected with your DREAM AGENCY
We Make Technology To Bring People Together
We are Maya Tech Media a creative team of expert and compassionate about software development and marketing. we know where to start how to start but don’t know when to stop and we don’t bother. Let us helped you where you are straggling and push you where you are doing great.
Contact Info
- Europe Location: London /Manchester London,UK
- Asia Location: New Delhi/ Kolkata, India
- contact@mayatechmedia.co.uk
- www.mayatechmedia.co.uk
Copyright © Maya Tech Media 2024. All rights reserved. Company Registration No: 15861838 Registered in England & Wales
