Transforming RetailerShakti through Comprehensive Digital Solutions Best Digital Marketing Agency in Manchester | Branding

Transforming RetailerShakti through Comprehensive Digital Solutions

7 Years of Experience in Industry & Managements

Overview :-

RetailerShakti, a leading online platform for fast-moving consumer goods (FMCG) in India, sought our expertise to enhance their digital footprint. They required a modern, user-friendly website, a robust mobile application, effective lead generation, and improved search engine visibility. Our team at Maya Tech Media (MTM) developed and executed a comprehensive strategy to address their needs and deliver outstanding results.

Website Development

1. Challenges:

Complex User Navigation: The existing website had a complex navigation structure, making it difficult for users to find products and complete purchases.
Technical Limitations: The website had several technical issues that affected performance, including slow load times and frequent downtimes.

2. Solution:

Responsive Redesign: Developed a responsive website with a simplified navigation structure to ensure a seamless user experience across all devices.

Technical Optimization: Enhanced the website’s performance by optimizing code, improving server response times, and ensuring minimal downtime.

User-Friendly Interface: Implemented a clean and intuitive design with easy access to product categories and a streamlined checkout process.

SEO Integration: Integrated SEO best practices to improve organic search rankings and drive more traffic to the site.

3. Results:

75% increase in mobile traffic.

50% reduction in bounce rate.

80% increase in average session duration.

$500,000 in additional revenue generated through the improved website within the first six months.

App Development

1. Challenges:

Low User Engagement: The existing mobile app had low user engagement and retention rates due to poor usability and limited features.
Integration Issues: The app was not properly integrated with the website and backend systems, leading to inconsistent user experiences.

2. Solution:

User-Centric Design: Redesigned the mobile app with a focus on user experience, making it intuitive and easy to navigate.

Feature Enhancement: Added new features such as personalized recommendations, push notifications, and a seamless checkout process.

Backend Integration: Ensured smooth integration with the website and backend systems for a consistent and unified user experience across platforms.

Performance Optimization: Enhanced the app’s performance to ensure fast load times and reliable operation.

3. Results:

120% increase in app downloads.

90% increase in user retention rates.

70% increase in in-app purchases.

$300,000 in revenue generated through the mobile app within six months.

Lead Generation

1. Challenges:

Low Conversion Rates: Despite a significant amount of traffic, the platform struggled with low conversion rates from visitors to customers.
Ineffective Campaigns: Previous lead generation campaigns were not effectively targeted, resulting in low-quality leads.

2. Solution:

Targeted Campaigns: Developed and executed targeted lead generation campaigns using various channels such as social media, email marketing, and PPC.

Landing Page Optimization: Created high-converting landing pages with compelling CTAs and A/B testing to refine and improve performance.

Content Marketing: Implemented a content marketing strategy to engage and educate potential customers, leading to higher quality leads.

3. Results:

150% increase in lead generation.

60% improvement in conversion rates.

50% reduction in cost per lead.

$400,000 in revenue generated from new leads within six months.

Search Engine Optimization (SEO)

1. Challenges:

Low Organic Visibility: The platform had low organic search visibility, resulting in limited traffic from search engines.
Competitive Market: The FMCG market is highly competitive, making it challenging to rank relevant keywords.

2. Solution:

Comprehensive Keyword Research: Conducted thorough keyword research to identify high-traffic, low-competition keywords relevant to the FMCG industry.

On-Page SEO: Optimized website content, meta tags, headers, and images for targeted keywords to improve on-page SEO.

Off-Page SEO: Developed a robust backlink strategy to acquire high-quality links from authoritative sites, boosting site authority and rankings.

Local SEO: Implemented local SEO tactics to enhance visibility in local search results, driving more local traffic.

3. Results:

100% increase in organic traffic.

80% improvement in search engine rankings for targeted keywords.

60% increase in local search visibility.

$250,000 in additional revenue from organic search traffic within six months.

Our comprehensive approach to RetailerShakti ‘s digital strategy resulted in significant improvements across their online presence. The new website and mobile app provided a modern, user-friendly platform, while our lead generation and SEO strategies drove significant traffic and revenue growth.

Ready to take your content creation to the next level? Contact us today to learn more about our content creation services and how we can help your brand thrive in the digital world.

Services we offered – We are currently managing their lead generation and brand building.

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