Social Media and Export Sales Performance Marketing for an Indian Hydraulic Equipment Company - Hydrocraft
7 Years of Experience in Industry & Managements
Overview :-
Hydrocraft is an Indian hydraulic equipment company sought to expand its international presence and boost export sales. To achieve this, we implemented a comprehensive performance marketing and social media marketing strategy leveraging social media platforms.
Objectives
1. Increase brand awareness globally.
2. Drive traffic to the company’s website and e-commerce platform.
3. Generate high-quality leads and convert them into sales.
Strategy
We designed a multi-faceted performance marketing campaign focusing on social media channels like LinkedIn, Facebook, and Instagram, tailored to the B2B market. The campaign included:
1.Content Marketing: Creation of engaging and informative content showcasing the company’s products, including technical specifications, application videos, and customer testimonials.
2. Paid Advertising: Targeted ads on social media platforms aimed at industries likely to use hydraulic equipment, such as construction, manufacturing, and automotive sectors.
3. SEO and SEM: Optimizing the company’s website and landing pages for search engines, and running search engine marketing campaigns to capture high-intent traffic.
4. Email Marketing: Sending personalized email campaigns to potential leads collected through social media and website interactions.
Execution
1. LinkedIn: We launched sponsored content and InMail campaigns targeting professionals in relevant industries.
2. Facebook & Instagram: Dynamic ads and carousel ads were used to showcase the product range and their applications.
3. Google Ads: Search ads and display network campaigns were run to capture users searching for hydraulic equipment.
Results
The performance marketing campaign yielded significant results over a 6-month period:
– Increase in Website Traffic: Website traffic increased by 65%, with a notable rise in international visitors.
– Lead Generation: Over 1,200 high-quality leads were generated from the social media campaigns.
– Export Sales Growth: Export sales revenue increased by $750,000, marking a 30% growth compared to the previous period.
Challenges
1. Market Penetration: Breaking into new international markets required overcoming brand recognition barriers and competing with established local players.
2. Ad Spend Optimization: Balancing the ad spend to ensure a high return on investment while maintaining visibility in a competitive digital advertising landscape.
The strategic use of social media and performance marketing significantly enhanced Hydrocraft’s global footprint and boosted export sales. The campaign demonstrated the effectiveness of targeted digital marketing in driving business growth, even for specialized industrial products.
Ready to take your content creation to the next level? Contact us today to learn more about our content creation services and how we can help your brand thrive in the digital world.
Services we offered – We are building their social media presence and getting export sales through performance marketing.
Get connected with your DREAM AGENCY
We Make Technology To Bring People Together
We are Maya Tech Media a creative team of expert and compassionate about software development and marketing. we know where to start how to start but don’t know when to stop and we don’t bother. Let us helped you where you are straggling and push you where you are doing great.
Contact Info
- Europe Location: London /Manchester London,UK
- Asia Location: New Delhi/ Kolkata, India
- contact@mayatechmedia.co.uk
- www.mayatechmedia.co.uk
Copyright © Maya Tech Media 2024. All rights reserved. Company Registration No: 15861838 Registered in England & Wales
