Elevating Nabanir-Hospital & Diagnostics 's Digital and Brand Presence through Website, Brand, and App Development
7 Years of Experience in Industry & Managements
Overview :-
Nabanir-Hospital & Diagnostics, a leading healthcare institution in India, sought our expertise to modernize their digital presence and enhance their brand identity. They required a comprehensive overhaul, including website development, brand building and mobile app development. Our team at Maya Tech Media (MTM) devised and implemented a holistic strategy to address their needs and overcome their unique challenges.
Website Development
1. Challenges:
- Outdated Website: The existing website was outdated, difficult to navigate, and not optimized for mobile devices, resulting in poor user engagement.
- Complex Information Architecture: The website had a complicated information architecture, making it hard for users to find relevant information about services, doctors, and facilities.
2. Solution:
- Responsive Design: Created a responsive website to ensure accessibility across all devices, providing a seamless user experience.
- Streamlined Navigation: Redesigned the information architecture to simplify navigation, enabling visitors to easily find information about services, doctors, and appointment booking.
- SEO and Content Optimization: Implemented SEO best practices and optimized content to improve search engine rankings and attract more organic traffic.
3. Results:
- 75% increase in mobile traffic.
- 50% reduction in bounce rate.
- 65% increase in appointment bookings through the website.
- $400,000 in new patient revenue generated through the improved website within the first year.
Brand Development
1. Challenges:
- Inconsistent Brand Identity: The hospital’s brand identity was inconsistent across different platforms, leading to a fragmented perception.
- Lack of Brand Awareness: There was low awareness of the hospital’s unique value propositions and specialties.
2. Solution:
- Brand Refresh: Developed a cohesive brand strategy, including a new logo, color scheme, and branding guidelines to ensure a consistent identity across all platforms.
- Marketing Collateral: Designed new marketing materials, including brochures, business cards, and banners, to enhance brand visibility and recognition.
- Awareness Campaigns: Launched targeted marketing campaigns to raise awareness about the hospital’s specialties and services.
3. Results:
- 100% improvement in brand recognition and recall.
- 200% increase in social media engagement and follower growth.
- 50% increase in patient inquiries and referrals.
- $250,000 increase in revenue from brand-driven patient engagements.
App Development
1. Challenges:
- Lack of Patient Engagement: The hospital had no mobile app, limiting its ability to engage patients through digital channels.
- Manual Appointment Booking: The appointment booking process was manual and inefficient, leading to delays and dissatisfaction.
2. Solution:
- Patient-Centric App: Developed a user-friendly mobile app featuring appointment booking, doctor profiles, service information, and patient records.
- Real-Time Notifications: Implemented real-time notifications for appointment reminders, test results, and health tips to keep patients informed and engaged.
- Telemedicine Integration: Added telemedicine capabilities to facilitate remote consultations, especially crucial during the COVID-19 pandemic.
3. Results:
- 80% increase in patient engagement through the app.
- 70% reduction in appointment booking time.
- 60% increase in telemedicine consultations.
- $500,000 in additional revenue generated through app-driven patient services.
Our comprehensive digital transformation strategy for Nabanir-Hospital & Diagnostics significantly enhanced their online presence, brand identity, and patient engagement. The modern website, cohesive brand development, and innovative mobile app collectively contributed to substantial business growth and patient satisfaction.
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Services we offered – We are currently managing their lead generation and brand building.
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