Brand Building and Website Development, Social Media, and Global Lead Generation for a CX Solution Technology Company in the UK - Arise
7 Years of Experience in Industry & Managements
Overview :-
Our client Arise, a leading CX (Customer Experience) solution technology company based in the United Kingdom, sought to enhance its brand building, develop a robust website, and generate global leads to expand its market reach.
Objectives
1. Brand Building: Establish a strong brand identity and increase brand recognition in the UK market.
2. Website Management: Improve the website’s design, user experience, and functionality to boost visitor engagement and conversion rates.
Approach
– Rebuild and optimize the client’s brand portfolio to resonate with a global audience.
– Develop a modern, user-friendly website to serve as the cornerstone of the client’s digital presence.
– Implement a comprehensive social media strategy to boost engagement and visibility.
– Generate high-quality leads from international markets.
Challenges
- Market Competition: The accounting software market is highly competitive, with numerous established players.
- User Experience: Ensuring the website provided a seamless user experience for both desktop and mobile users.
- Content Relevance: Creating content that was not only engaging but also highly relevant and valuable to the target audience.
Results
- Brand Consistency Across Diverse Markets:
– Ensuring a consistent brand message that appeals to different cultural and business environments.
- Technical Integration with Legacy Systems:
– Integrating new website functionalities with the client’s existing CRM and marketing automation systems.
- Targeting and Engaging a Global Audience:
– Identifying and effectively reaching diverse audience segments across various geographical regions.
Approach
- Brand Portfolio Development:
– Conducted thorough market research to understand regional nuances and preferences.
– Redesigned the brand identity, including logo, color schemes, and messaging, to align with the global vision.
– Developed brand guidelines to maintain consistency across all marketing materials.
- Website Development:
– Created a responsive, SEO-optimized website with an intuitive user interface.
– Integrated advanced analytics tools to monitor user behavior and site performance.
– Ensured seamless integration with the client’s CRM and other backend systems for streamlined operations.
- Social Media Strategy:
– Developed tailored content strategies for different social media platforms to engage users effectively.
– Leveraged targeted ads and influencer partnerships to increase brand visibility.
– Implemented social listening tools to gather insights and adjust strategies in real-time.
- Global Lead Generation:
– Launched targeted PPC campaigns and content marketing initiatives to attract international prospects.
– Utilized email marketing and personalized outreach to nurture leads through the sales funnel.
– Hosted webinars and virtual events to showcase the client’s expertise and solutions.
Results
- Increased Brand Awareness:
– Achieved a 45% increase in brand mentions and positive sentiment on social media.
- Enhanced Website Performance:
– Website traffic increased by 60%, with a 35% reduction in bounce rate.
– Improved lead conversion rate by 20% through enhanced UX and targeted content.
- Revenue Growth:
– Generated an additional £2.5 million in revenue from new international clients within the first year.
- Global Reach:
– Expanded the client’s presence to over 20 new countries, with significant leads coming from the US, Germany, and Australia.
Through strategic brand portfolio enhancement, robust website development, targeted social media and lead generation efforts, we successfully positioned Arise as a global leader in its field. This comprehensive approach not only boosted the client’s brand visibility and engagement but also significantly contributed to their revenue growth and international expansion.
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Services we offered – We are currently managing their branding portfolio, website development, social media and global lead generation.
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