Brand Building and Lead Generation through PPC Campaigns for a Real Estate Company in the United Kingdom - Skylinereality Best Digital Marketing Agency in Manchester | Branding

Brand Building and Lead Generation through PPC Campaigns for a Real Estate Company in the United Kingdom - Skylinereality

7 Years of Experience in Industry & Managements

Overview :-

Skylinereality a prominent real estate company based in the United Kingdom sought to enhance its brand presence and generate quality leads through targeted PPC campaigns. The company specialized in high-end residential properties and aimed to attract potential buyers and investors in a competitive market.

Objectives

– Increase brand awareness in the UK real estate market.

– Generate high-quality leads for premium property listings.

– Achieve a significant return on investment (ROI) through PPC advertising.

Strategy

1. Market Research and Audience Segmentation: Conducted comprehensive market research to identify target demographics, including high-net-worth individuals and property investors.

2. Keyword Optimization: Developed a robust list of high-intent keywords related to luxury real estate, property investment, and specific locations in the UK.

3. Ad Creation: Crafted compelling ad copies and visually appealing display ads highlighting the unique selling points of the properties.

4. Landing Page Optimization: Designed and optimized landing pages to ensure a seamless user experience and maximize conversion rates.

5. A/B Testing: Implemented A/B testing for ad copies, visuals, and landing page elements to identify the most effective combinations.

6. Performance Tracking and Optimization: Monitored campaign performance in real-time and made data-driven adjustments to bids, keywords, and ad placements.

Challenges

1. Highly Competitive Market: The UK real estate market is highly competitive, with numerous established players investing heavily in digital marketing. Standing out required innovative strategies and continuous optimization.

2. Budget Constraints: Balancing the budget to ensure a high ROI while maintaining competitive bids on premium keywords was challenging. Efficient budget allocation was crucial to avoid overspending.

3. Lead Quality: Ensuring the leads generated were genuinely interested in purchasing high-end properties required precise targeting and rigorous qualification processes.

Results

The PPC campaign yielded impressive results, significantly enhancing the company’s brand presence and lead generation capabilities.

– Increase in Brand Awareness: Achieved a 50% increase in brand searches and a 35% rise in website traffic within the first three months.

– Lead Generation: Generated 250 high-quality leads with a conversion rate of 5% for property viewings.

– Revenue Growth: The campaign contributed to property sales worth £5.2 million, reflecting a substantial return on investment.

Through strategic planning, continuous optimization, and overcoming market challenges, the PPC campaigns successfully elevated the Skylinereality ‘s brand presence and generated valuable leads. This case study demonstrates the efficacy of targeted PPC advertising in the competitive UK real estate market.

Ready to take your content creation to the next level? Contact us today to learn more about our content creation services and how we can help your brand thrive in the digital world.

Services we offered – Website development, Lead generation, Search engine optimisation, Graphic design.

Get connected with your DREAM AGENCY

We Make Technology To Bring People Together

We are Maya Tech Media a creative team of expert and compassionate about software development and marketing. we know where to start how to start but don’t know when to stop and we don’t bother. Let us helped you where you are straggling and push you where you are doing great.